Florida’s Historic Coast rolls out end-of-summer travel deals

Florida’s Historic Coast is offering seasonal discounts on lodging, tours and attractions across St. Augustine, Ponte Vedra and nearby beaches. The push comes as summer travel demand remains strong and is aimed at drawing visitors through the final weeks of the season and into fall.

Why it matters: - The deals give travelers a cheaper way to visit one of Florida’s most established beach-and-history destinations. - The offers cover lodging, tours, camping, family attractions and beach amenities, which can lower the cost of a full trip. - The timing matters as Expedia’s “Unpack ’26 Summer” report found searches for Florida and California beach destinations are up 50% this summer.

What happened: - Florida’s Historic Coast unveiled end-of-summer travel deals for St. Augustine, Ponte Vedra and The Beaches. - Participating properties include St. Francis Inn and Casa de Suēnos Bed & Breakfast. - The Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort is offering Florida resident rates through Dec. 1. - The promotion is being marketed as a way to stretch vacation dollars during the last weeks of summer.

The details: - St. Francis Inn and Casa de Suēnos Bed & Breakfast are offering 10% off two consecutive weeknights, 15% off three consecutive weeknights and 20% off four consecutive weeknights through Oct. 29. - Other offers include lower summer camping rates and free morning beat-the-heat walking tours. - The region highlights 42 miles of pristine beaches, centuries of history and access to golf, dining and outdoor activities. - Visitors can find the full list of end-of-summer deals at Florida’s Historic Coast.

Between the lines: - The campaign leans into Florida’s Historic Coast’s mix of beach, history and golf to compete for late-summer travelers. - The pitch is broad on purpose, with deals aimed at couples, families, outdoor visitors and golfers. - Susan Phillips, president and CEO of St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau, said the destination stands out because travelers can move from the beach to a championship golf course, explore the nation’s oldest city and end the day at a Michelin-recommended restaurant within a few miles.

What’s next: - Travelers can use the offers through the listed expiration dates, including Oct. 29 and Dec. 1. - The destination is steering visitors to its website and visitor information centers for advance trip planning. - Florida’s Historic Coast is also using social media and phone support to promote the deals and answer travel questions.

The bottom line: - Florida’s Historic Coast is betting that value, variety and late-summer timing will keep visitors coming to St. Augustine, Ponte Vedra and the surrounding beaches.