WRNE launches new showcase for independent artists

WRNE Cool 93.7 FM and 980 AM in Pensacola is adding a new two-night weekly program for independent artists, giving emerging musicians airtime on traditional radio. The station says the move is meant to connect radio and digital promotion and give local and independent talent more exposure.

Why it matters: - Independent artists rarely get consistent exposure on traditional radio. - WRNE’s new program gives emerging musicians a recurring on-air slot in Pensacola. - The launch adds another local platform for R&B, Gospel and Blues artists in the market.

What happened: - WRNE Cool 93.7 FM and 980 AM launched a new radio program focused on independent artists. - The program airs Monday and Thursday from 6-7 p.m. - WRNE recently started a four-week spotlight featuring music from independent artists beginning at 6:00 p.m. on Monday and Thursday. - The station is based in Pensacola, Florida.

The details: - The program is built to showcase work from emerging talent and give artists access to airtime that is hard to find on conventional stations. - WRNE says the initiative is designed to encourage artists to engage fan bases and promote their work. - The station has partnered with BreakOut Music, which has launched creative content for major platforms including Netflix and Amazon Prime. - WRNE also framed the effort as a bridge between traditional radio and digital media marketing. - Station contact information for the announcement includes Miriam Bavly, COO of WRNE Cool, at (850) 478-6000 and miriambavly@breakoutmusic.com. - WRNE also provided social media links on Instagram and Facebook. - More information about the station is available through WRNE Listen Live.

Between the lines: - The launch signals that local radio can still serve as a discovery engine for independent music. - The partnership with BreakOut Music suggests WRNE wants to connect broadcast promotion with broader content and digital distribution networks. - The timing and recurring schedule give the initiative more structure than a one-off guest feature.

What's next: - WRNE will continue airing the independent-artist showcase on Mondays and Thursdays from 6-7 p.m. - The four-week spotlight will roll out as planned, giving the station a short-term test of audience response and artist participation. - WRNE is encouraging listeners to tune in and support the featured voices.