Mass Tort Ad Agency launches live pricing index for plaintiff-side leads

Mass Tort Ad Agency has launched a live, anonymized index that shows what law firms pay to sign mass tort clients, using more than $250 million in plaintiff-side ad spend. The free benchmark is meant to give firms, funders and marketers a clearer view of acquisition costs across active torts.

Why it matters: - Plaintiff firms now have a public benchmark for one of their biggest campaign costs: what it takes to win a signed mass tort case. - The index could help firms pressure-test media pricing, and give litigation funders a clearer read on portfolio economics. - The market has lacked a shared reference point for cost-per-lead and cost-per-signed-case across active torts.

What happened: - Mass Tort Ad Agency launched Mass Tort Market Data, a live index at Mass Tort Market Data. - The index publishes anonymized cost data at the tort level and updates throughout the day. - The company says the benchmark is drawn from more than $250 million in plaintiff-side advertising spend. - Mass Tort Ad Agency is based in Winter Garden, Florida.

The details: - Over the trailing 30 days, the index tracked $1.03 million in ad spend across nine actively litigated torts. - That spend produced 9,227 qualified leads and 814 signed cases. - The trailing 30-day averages worked out to about $1,265 per signed case and about $112 per lead across the industry. - Cost-per-lead ranged from about $84 for IEEPA tariff-refund claims to $322 for birth-injury cases. - Signing a Dupixent claimant cost roughly $1,649 per case. - The benchmark is free to view. - Firms can compare live cost-per-lead and cost-per-signed-case figures across torts on the index.

Between the lines: - The launch highlights how opaque mass tort client acquisition has been for firms committing six- and seven-figure budgets. - The data shows that average costs can hide wide differences by litigation, even over the same 30-day period. - Jacob Malherbe, founder and CEO of Mass Tort Ad Agency, said firms often do not know whether their cost-per-case is good, average or a disaster until after the budget is spent. - Jacob Malherbe said the company decided to publish the aggregate market data so firms can see when they are paying far above benchmark.

What's next: - Mass Tort Market Data will continue updating in real time throughout the day. - Firms, vendors and funders can use the index as a live reference point for campaign planning and pricing decisions. - Mass Tort Ad Agency says the database will keep expanding as it aggregates more plaintiff-side advertising performance data.

The bottom line: - Mass Tort Ad Agency is trying to make mass tort acquisition costs visible in a market that has long operated without public pricing norms.